Product Usage

Customer-facing roles at a SaaS company were encountering difficulties in gaining a clear understanding of the specific products their clients have purchased and utilization. 

Solutions

  • Integrated product telemetry data

  • Integrated ERP/Billing systems

  • Implemented product analytics tools (pendo, gainsight)

  • Integrated customer success and marketing automation 

  • Implemented customer scorecards and sentiment analysis

Value delivered

  • Provided real time visibility into customer engagement

  • Decreased churn through proactive issue resolution

  • Increased product led growth

  • Identified at-risk customers

  • Targeted cross-sell / up-sell opportunities

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