D&B Integration

30% of CRM data becomes outdated each year due to company changes, mergers, relocations, or role changes.

Solutions

• Implemented D&B to enrich leads with industry, company size, and revenue data in real-time for routing

• Leveraged D&B to enhance customer profiles with SIC/NAICs codes, location and revenue data 

• Leveraged D&B for structured corporate linkages to establish Account Families and identify buying centers

• Utilized D&B risk intelligence flags to identify high-risk entities using financial health and operating risk data

• Ensured data quality by leveraging DUNS numbers provided by D&B to match, cleans and deduplicate large data sets

Value delivered

• Improved operational efficiency through sales productivity, ABM alignment, and increased conversion rates

• Decrease cost around compliance risks and data remediation

• Improved customer relationships, and decision making